ABOUT Aura
ABOUT Aura
Who are Aura?
At Aura Fashion, our mission is to inspire and empower individuals to express their true aura through fashion. Based in London, United Kingdom, we offer a diverse range of women's dresses, blending style and comfort to suit every unique personality. Our commitment to quality ensures that each piece is crafted with care, allowing you to showcase your authentic self confidently. Join us in celebrating individuality and let your wardrobe reflect the essence of who you are.
Where we come from
Aura Apparel was founded in London by a group of friends—designers, artists, and entrepreneurs—who shared a passion for authentic self-expression. Frustrated by fast fashion and fleeting trends, they set out to create something meaningful. Inspired by the idea of an aura, the unique energy that surrounds every individual, they built a brand focused on empowering people to reflect their true selves through style.
WHERE WE ARE GOING
We’re committed to using eco-friendly materials and responsible production practices, ensuring that our impact on the planet reflects the same care we put into our designs. Looking ahead, we’re excited to create physical spaces where our community can connect, explore, and experience the Aura difference firsthand. As we grow, our focus remains on blending style, authenticity, and sustainability—helping you express your true self while supporting a better future.
